Yassir Yahya

Independent Consultant

Digital Consulting Services

Most digital problems sit between strategy, design, and technology. I work across all three, embedded with your team, bringing nearly two decades of hands-on experience to wherever the gap is widest. Here is what I can help with.

Digital Strategy and Execution

How your business shows up online. Positioning, site architecture, technical foundations, and organic search.

  • Web Strategy

    Full website strategy from positioning to build oversight. For businesses whose site no longer reflects who they are.

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  • Technical SEO

    Site health, crawlability, Core Web Vitals, and structured data. The infrastructure your content visibility depends on.

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Product and Experience

Product direction and user experience. Senior thinking on your terms.

  • Product Strategy

    Turns unclear product direction into a strategy the team can commit to. For teams that are shipping without a clear basis for what to build next.

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  • UX Strategy

    Data-led experience design. Turning user behaviour data into interface decisions that reduce friction and increase conversion.

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Operations

Automation, vendor decisions, and the operational processes behind the work.

  • Process and AI Automation

    Replacing repetitive workflows with reliable automated processes, including AI where it fits.

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  • Vendor Evaluation

    Independent review embedded into your evaluation process. Your team handles vendor contact and scheduling. I run the scoring framework and produce the recommendation.

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Advisory

Ongoing strategic capacity. Consulting, training, and capability-building.

  • Fractional Digital Consulting

    Senior digital advisory on retainer. The continuity of an embedded hire, the flexibility of a consultant. Context that compounds month to month.

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  • Enablement

    Your team has the talent. I build the structure, standards, and documentation so they stop waiting for permission to act.

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How We Work Together

Clients start with an audit. Some progress to a project. A few stay on retainer. The engagement fits the problem, not the other way around.

  • Audit or Assessment

    Defined scope, defined output, one to four weeks. A focused review of one area with a clear report and prioritised recommendations.
  • Project

    Defined scope, timeline, and deliverables with a clear end point. Four to twelve weeks, regular check-ins, and full handover.
  • Retainer

    Monthly capacity with accumulated context. Standing meetings, priority access, and scope that adjusts as work evolves. Three months minimum.

Not sure where to start?

Most engagements begin with a conversation. Tell me what you are working on and we will figure out the right approach.