Full picture
Strategy, design, and development assessed together. Problems between disciplines get caught early.
Independent Consultant
Location
Kuala Lumpur, Malaysia (GMT+8).
Working with clients across Malaysia, Australia, the US, and Zimbabwe.
Availability
Currently accepting projects for Q2 2026 and beyond.
Get in touchI help businesses figure out what to build and how to build it right.
Nearly two decades of cross-disciplinary experience, working embedded and hands-on with your team. I see the problems others miss before they get expensive.

Kuala Lumpur, Malaysia
Currently available for Q2 2026
Strategy, design, and development assessed together. Problems between disciplines get caught early.
You work with me directly throughout. No layers, no handoffs, no account managers.
Problems identified before they escalate. The earlier they're caught, the less they cost.
Working alongside your team. From first assessment to handover, every phase covered.
I work with businesses that are growing faster than their digital foundations can support. Every engagement is shaped around what the business actually needs.
Ongoing senior digital consulting on a retained basis. 8 to 10 days per month, flexing across strategy, execution, and enablement.
Full web presence strategy and rebuild, from audit to launch. I handle the strategy, information architecture, UX, content direction, technical SEO, and build.
Technical SEO built into the foundations. Site structure, crawlability, Core Web Vitals, structured data, and performance, audited and fixed properly.
I map manual bottlenecks, design workflows, and implement automation using the right tools and AI where it fits. Practical, maintainable, handed over clean.
Product vision and direction, roadmap planning, and feature scoping for businesses that need senior product thinking without a full-time hire.
UX strategy that connects interface decisions to business outcomes. Audit, user flows, information architecture, and design direction.
Independent vendor evaluation and RFP support. I help businesses evaluate agencies, technology partners, and vendors before committing budget.
Team training, SOPs, metrics frameworks, and cross-function alignment sessions. I build the capability your team needs to maintain quality independently.
What people say after working with me.
“…worth every ringgit spend. Hands down, the best experience and he knows what he is doing. My advice, don’t just get a web site, but get the web site…”
Elisa
Real Estate Negotiator, Lady luxe Estate
Experience
Traffic
Revenue
Efficiency
Reach
Industries
* Results from selected engagements and employment history. Employment achievements are attributed to the employer.
Process
Most engagements follow a consistent shape, regardless of which service is involved.
Understanding what's working, what isn't, and where the real gaps are before making any decisions.
Defining what needs to happen, in what order, and why, so every decision has a reason behind it.
Doing the work. Strategy, implementation, or a combination, depending on what the engagement needs.
Training the team, documenting the decisions, and making sure there's clear ownership of what comes next.

Nearly two decades across strategy, design, and development. From front-end code to product leadership to independent consulting. Based in Kuala Lumpur, working with clients across four countries.