Yassir Yahya

Independent Consultant

  • Full picture

    Strategy, design, and development assessed together. Problems between disciplines get caught early.

  • Direct access

    You work with me directly throughout. No layers, no handoffs, no account managers.

  • Early diagnosis

    Problems identified before they escalate. The earlier they're caught, the less they cost.

  • Hands-on delivery

    Working alongside your team. From first assessment to handover, every phase covered.

Services

I work with businesses that are growing faster than their digital foundations can support. Every engagement is shaped around what the business actually needs.

  • Retained Digital Consulting

    Ongoing senior digital consulting on a retained basis. 8 to 10 days per month, flexing across strategy, execution, and enablement.

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  • Web Strategy and Rebuild

    Full web presence strategy and rebuild, from audit to launch. I handle the strategy, information architecture, UX, content direction, technical SEO, and build.

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  • Technical SEO

    Technical SEO built into the foundations. Site structure, crawlability, Core Web Vitals, structured data, and performance, audited and fixed properly.

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  • Process Automation

    I map manual bottlenecks, design workflows, and implement automation using the right tools and AI where it fits. Practical, maintainable, handed over clean.

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  • Product Strategy

    Product vision and direction, roadmap planning, and feature scoping for businesses that need senior product thinking without a full-time hire.

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  • UX Strategy

    UX strategy that connects interface decisions to business outcomes. Audit, user flows, information architecture, and design direction.

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  • Vendor Evaluation and RFP

    Independent vendor evaluation and RFP support. I help businesses evaluate agencies, technology partners, and vendors before committing budget.

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  • Enablement

    Team training, SOPs, metrics frameworks, and cross-function alignment sessions. I build the capability your team needs to maintain quality independently.

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What people say after working with me.

  • “…worth every ringgit spend. Hands down, the best experience and he knows what he is doing. My advice, don’t just get a web site, but get the web site…”

    Elisa

    Real Estate Negotiator, Lady luxe Estate

  • Experience

    18+ years
  • Traffic

    300% peak
  • Revenue

    4x growth
  • Efficiency

    40% saved
  • Reach

    4 countries
  • Industries

    9 served

* Results from selected engagements and employment history. Employment achievements are attributed to the employer.

Process

How engagements work

Most engagements follow a consistent shape, regardless of which service is involved.

  • Assess first

    Understanding what's working, what isn't, and where the real gaps are before making any decisions.

  • Plan clearly

    Defining what needs to happen, in what order, and why, so every decision has a reason behind it.

  • Build right

    Doing the work. Strategy, implementation, or a combination, depending on what the engagement needs.

  • Hand over

    Training the team, documenting the decisions, and making sure there's clear ownership of what comes next.

Professional headshot of Yassir Yahya, an independent consultant based in Kuala Lumpur.

Meet Yassir Yahya

Nearly two decades across strategy, design, and development. From front-end code to product leadership to independent consulting. Based in Kuala Lumpur, working with clients across four countries.