Yassir is a strong generalist with over 10+ years experience in building products, based in Kuala Lumpur. Utilizing his know-how in user experience, analytics and web standards, he helps company build products that are valuable, usable and feasible.


Currently I’m the Product Lead at HelloGold, where we make simple and accessible gold products for everyone.

I’ve started to dabble with the web during the late 90s, where I’ve built my first site using Notepad, hosted on Geocities after reading the book HTML 4 Unleashed.

Over the years, I’ve been designing and developing countless websites that works cross-browser with usability and accessibility in mind, primarily focusing on e-commerce. My interest currently lies on the product side of things where I work closely with developers and designers to ensure high quality output is delivered, on time.

  • Google Analytics Individual Qualification Google, 2017
  • Google Mobile Sites Certified Individual Google, 2017
  • Product Lead
    HelloGold, 2018-Present
  • UI/UX Architect, Mobile
    Celcom Planet, 2015-2018
  • Senior Web Designer
    PETRONAS ICT, 2013-2015
  • Senior User Interface (UI) Consultant
    IVIS Group, 2008-2013
  • Senior Web/Multimedia Developer
    CieloVision, 2007-2008
  • Web Developer
    Pulse Group, 2007-2007
  • Online Editor
    MiTV Corporation, 2005-2006
  • Video Editor
    Makin Abadi, 2004-2005
  • Marketing Representative
    Appco, 2004-2004

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