Full picture
Strategy, design, and development assessed together. Problems between disciplines get caught early.
Digital consulting across strategy, design, and development.
I help businesses figure out what to build and how to build it right.
Nearly two decades of cross-disciplinary experience, working embedded and hands-on with your team. I see the problems others miss before they get expensive.
Yassir Yahya
Kuala Lumpur, Malaysia
Currently available for Q2 2026
Direct access
You work with me directly throughout. No layers, no handoffs, no account managers.
Early diagnosis
Problems identified before they escalate. The earlier they're caught, the less they cost.
Hands-on delivery
Working alongside your team. From first assessment to handover, every phase covered.
Services
I work with businesses that are growing faster than their digital foundations can support. Every engagement is shaped around what the business actually needs.
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Fractional Digital Consulting
Senior digital advisory on retainer. The continuity of an embedded hire, the flexibility of a consultant. Context that compounds month to month.
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Web Strategy
Full website strategy from positioning to build oversight. For businesses whose site no longer reflects who they are.
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Technical SEO
Site health, crawlability, Core Web Vitals, and structured data. The infrastructure your content visibility depends on.
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Process and AI Automation
Replacing repetitive workflows with reliable automated processes, including AI where it fits.
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Product Strategy
Turns unclear product direction into a strategy the team can commit to. For teams that are shipping without a clear basis for what to build next.
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UX Strategy
Data-led experience design. Turning user behaviour data into interface decisions that reduce friction and increase conversion.
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Vendor Evaluation
Independent review embedded into your evaluation process. Your team handles vendor contact and scheduling. I run the scoring framework and produce the recommendation.
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Enablement
Your team has the talent. I build the structure, standards, and documentation so they stop waiting for permission to act.
Testimonials
What people say after working with me.
“…worth every ringgit spend. Hands down, the best experience and he knows what he is doing. My advice, don’t just get a web site, but get the web site…”
Elisa
Real Estate Negotiator, Lady luxe Estate
Experience
18+ yearsTraffic
300% peakRevenue
4x growthEfficiency
40% savedReach
4 countriesIndustries
9 served
* Results from selected engagements and employment history. Employment achievements are attributed to the employer.
Process
How engagements work
Most engagements follow a consistent shape, regardless of which service is involved.
Assess first
Understanding what's working, what isn't, and where the real gaps are before making any decisions.
Plan clearly
Defining what needs to happen, in what order, and why, so every decision has a reason behind it.
Build right
Doing the work. Strategy, implementation, or a combination, depending on what the engagement needs.
Hand over
Training the team, documenting the decisions, and making sure there's clear ownership of what comes next.
Meet Yassir Yahya
Nearly two decades across strategy, design, and development. From front-end code to product leadership to independent consulting. Based in Kuala Lumpur, working with clients across four countries.