Independent Consultant
Location
Kuala Lumpur, Malaysia (GMT+8).
Working with clients across Malaysia, Australia, the US, and Zimbabwe.
Availability
Currently accepting projects for Q2 2026 and beyond.
Get in touchI help growing businesses catch up to themselves. Nearly two decades across web, product, UX, and SEO. The problems that matter rarely sit neatly inside one discipline.
In a few words.
Yassir Yahya is an independent digital consultant based in Kuala Lumpur, Malaysia, through Unsurmeta Media. He works with founders, CEOs, and senior teams at growing businesses across Malaysia, Australia, the US, and Zimbabwe.
Every engagement runs through three stages. He starts by diagnosing what is broken and why, works directly alongside the team to fix it, then structures the outcome so the team owns it at the end. This is The Scaffold Method, and it applies to any problem that does not sit neatly inside one discipline.
His nearly two decades of experience span digital strategy, product management, UX design, technical SEO, front-end development, and web design across businesses in e-commerce, fintech, enterprise, real estate, education, and the public sector. That breadth is what lets him see where problems cross discipline lines. He worked across hands-on development, user experience architecture, search and performance optimisation, and product leadership at IVIS Group, PETRONAS ICT, 11street, and HelloGold before becoming an independent consultant in 2023.
Today, Yassir works on a project or retained basis, embedded directly with the teams he serves. He diagnoses what is broken, fixes it alongside the team, and structures things so they can run without him.
The work changed, the thread didn't. From front-end code to product leadership, every role sharpened how I think about digital decisions.
Built scalable front-end frameworks and reusable component systems across multiple client projects.
2008–2013 · IVIS GROUP
Led responsive web design adoption across enterprise internal platforms.
2013–2015 · PETRONAS
Led technical SEO and site performance for one of Malaysia's largest e-commerce platforms.
2015–2018 · 11STREET
Led product roadmap direction for a regulated fintech platform serving retail precious metals investors.
2018–2023 · HELLOGOLD
Digital consulting for founders and senior teams on a retained basis.
2023–PRESENT · UNSURMETA MEDIA
Experience
Traffic
Revenue
Efficiency
Reach
Industries
* Results from selected engagements and employment history. Employment achievements are attributed to the employer.
What to expect.
You’re paying for honest assessment. I won’t tell you what you want to hear if it’s the wrong advice. If the website problem is structural and not visual, I’ll say so. If the vendor proposal doesn’t hold up, I’ll flag it before you commit budget.
When you hire me, I’m the one doing the work, on the calls, and in the documents. There are no layers, no handoffs, and no account managers between us. If the engagement needs specialist support, I work with your internal team, coordinate with your vendors, or bring in trusted collaborators.
Every engagement has clear deliverables and a timeline. I track progress against them, and I expect you to hold me to it. The same accountability applies to how we close. When the work is done, the team owns the outcome and can run without me.
Most consultants specialise in one discipline. I connect decisions across digital strategy, UX design, technical SEO, and product management. Problems that sit between disciplines are the ones that usually get missed. I catch them early, before they compound and get expensive.
A dial-up modem and an HTML book.
I’ve been building for the web since the late 1990s. It started with dial-up, curiosity, and a book I bought with my own money.
I got my first taste of the internet through Jaring, Malaysia’s first ISP, on a dial-up connection. I remember watching images load one line at a time. I was hooked. I knew straight away that I didn’t just want to visit other people’s sites. I had to have a page of my own.
I begged my late dad for a copy of Microsoft FrontPage. He gave me some tough advice that ended up shaping my entire career. “If you want to do it, learn it yourself.”
So I did. I pooled my duit raya and bought my first book on HTML. My first creation was a GeoCities site, and I quickly learned the realities of web development back then. If you wanted something to work, you had to write for both Internet Explorer and Netscape Navigator. That early experience taught me that the invisible work underneath is what truly matters.
Years later, while working in a UI consulting role, that lesson hit home in a big way. A project was stuck. A specific piece of JavaScript was making the page crawl on older browsers like Internet Explorer 6. I was stumped until a senior colleague pointed out something I’d missed about how the browser was rendering the code. That was the moment it became clear that how you write your code has a direct and massive impact on performance.
That insight shaped everything that followed.