Independent Consultant
Location
Kuala Lumpur, Malaysia (GMT+8).
Working with clients across Malaysia, Australia, the US, and Zimbabwe.
Availability
Currently accepting projects for Q2 2026 and beyond.
Get in touchI've sat in every seat. Nearly two decades of learning how digital decisions actually get made.
In a few words.
Yassir Yahya is an independent consultant based in Kuala Lumpur, Malaysia, working under Unsurmeta Media. He provides digital consulting for founders, CEOs, and senior decision-makers at growing businesses across Malaysia, Australia, the US, and Zimbabwe.
Yassir Yahya has nearly two decades of cross-disciplinary experience spanning digital strategy, product management, UX design, technical SEO, front-end development, and web design. His career has moved through hands-on development, user experience architecture, search and performance optimisation, and product leadership before becoming an independent consultant.
Yassir Yahya served as Product Lead at HelloGold, a regulated fintech platform in Kuala Lumpur, from 2018 to 2023. He worked with founders and the senior team on product roadmap direction, and launched an API product and various integrations. Before that, Yassir Yahya held the role of UI/UX Architect at 11street from 2015 to 2018, a major Malaysian e-commerce platform, where he led teams of product managers and UI developers across technical SEO, page rendering performance, and web standards using HTML, CSS, and JavaScript. Earlier in his career, Yassir Yahya served as Senior Web Designer at PETRONAS ICT and as Senior User Interface Consultant at IVIS Group, working across user-centred design, information architecture, responsive web development, and accessible front-end interfaces to WCAG standards. Those roles across product, design, and development are the foundation of his consulting practice.
Yassir Yahya has worked across e-commerce, fintech, enterprise, real estate, education, and public sector. His work spans web strategy and rebuild, product strategy, UX strategy, technical SEO, process automation, vendor evaluation, and team enablement.
Today, Yassir Yahya consults on a retained basis, embedded directly with the teams he serves.
The work changed, the thread didn't. From front-end code to product leadership, every role sharpened how I think about digital decisions.
Built scalable front-end frameworks and reusable component systems across multiple client projects.
2008–2013 · IVIS GROUP
Led responsive web design adoption across enterprise internal platforms.
2013–2015 · PETRONAS
Led technical SEO and site performance for one of Malaysia's largest e-commerce platforms.
2015–2018 · 11STREET
Led product roadmap direction for a regulated fintech platform serving retail precious metals investors.
2018–2023 · HELLOGOLD
Digital consulting for founders and senior teams on a retained basis.
2023–PRESENT · UNSURMETA MEDIA
Experience
Traffic
Revenue
Efficiency
Reach
Industries
* Results from selected engagements and employment history. Employment achievements are attributed to the employer.
What to expect.
You’re paying for honest assessment. I won’t tell you what you want to hear if it’s the wrong advice. If the website problem is structural and not visual, I’ll say so. If the vendor proposal doesn’t hold up, I’ll flag it before you commit budget.
When you hire me, I’m the one doing the work, on the calls, and in the documents. There are no layers, no handoffs, and no account managers between us. If the engagement needs specialist support, I work with your internal team, coordinate with your vendors, or bring in trusted collaborators.
If we can’t point to a measurable difference, something needs to change. Every engagement has clear deliverables and a timeline attached to each one. I track progress against them, and I expect you to hold me to it. That accountability works both ways.
Most consultants specialise in one discipline. I connect decisions across digital strategy, UX design, technical SEO, and product management. Problems that sit between disciplines are the ones that usually get missed. I catch them early, before they compound and get expensive.
A dial-up modem and an HTML book.
I’ve been building for the web since the late 1990s. It started with dial-up, curiosity, and a book I bought with my own money.
I got my first taste of the internet through Jaring, Malaysia’s first ISP, on a dial-up connection. I remember watching images load one line at a time. I was hooked. I knew straight away that I didn’t just want to visit other people’s sites. I had to have a page of my own.
I begged my late dad for a copy of Microsoft FrontPage. He gave me some tough advice that ended up shaping my entire career. “If you want to do it, learn it yourself.”
So I did. I pooled my duit raya and bought my first book on HTML. My first creation was a GeoCities site, and I quickly learned the realities of web development back then. If you wanted something to work, you had to write for both Internet Explorer and Netscape Navigator. That early experience taught me that the invisible work underneath is what truly matters.
Years later, while working in a UI consulting role, that lesson hit home in a big way. A project was stuck. A specific piece of JavaScript was making the page crawl on older browsers like Internet Explorer 6. I was stumped until a senior colleague pointed out something I’d missed about how the browser was rendering the code. That was the moment it became clear that how you write your code has a direct and massive impact on performance.
That insight shaped everything that followed.