Decisions escalate to people who don't have time for them
Nobody internally has the depth to evaluate a proposal, push back on an agency, or own a cross-functional decision.
Advisory
Fractional consulting. Senior digital capacity without the full-time hire.
A fractional engagement is a relationship where context accumulates. The sixth month is more useful than the first because the work starts where last month ended.
The engagement
A fractional engagement works on a set number of days per month, scoped at the start and reviewed quarterly. The work covers the full range of digital disciplines. Strategy, SEO, UX, product, web, and automation. That breadth is deliberate. Most digital problems cross more than one discipline, and the value of a retained relationship is that the same person can move across all of them without losing the thread.
The format fits the work. Review-heavy months mean pressure-testing agency deliverables, evaluating vendor proposals, or interrogating a roadmap. Others lean toward building. Documenting a process, working through a technical audit with the team, writing a brief. A few are mostly advisory calls where the value is in the conversation itself. What stays constant is that none of this requires a re-briefing.
This is a continuous model. There is no defined endpoint. The relationship runs as long as it is producing value, with a review built in so both sides can make that call regularly.
The situations I see most often
The fractional model fits a specific situation.
Multiple vendors working in parallel with no shared context
Three agencies producing work against different assumptions. Inconsistencies went unnoticed until they became problems.
The workload is real but not full-time
Senior digital input is needed regularly. Hiring is too much. Project work lacks continuity.
What you walk away with
Continuity, senior judgement, and a single point of accountability across your digital workstreams.
No re-briefing
Work starts where the last engagement ended. Your team spends time on decisions, not on bringing someone up to speed.
Senior pressure-testing before commitments are made
Proposals, deliverables, and platform decisions reviewed before commitments are made.
Consistent direction across all digital workstreams
One perspective across strategy, SEO, UX, product, web, and automation.
What clients say about the work
From clients across strategy, execution, and advisory engagements. Different sectors, different problems.
“Working with him was straightforward and collaborative. He is very detailed, reliable, and quick to translate discussions into clear, actionable steps. He also takes the time to guide and teach the team, which really helped build our internal capability. I can see why people describe him as a “walking Google” — he brings a wide range of knowledge and connects things quickly.”
Melissa Jailani
Digital Experience & Marketing Lead
“…every decision for the web site is always based on our side and Yassir best experience on the do’s and donts. The price you pay is what you get. Before production, during production and after production it is worth every ringgit spend. Hands down, the best experience and he knows what he is doing. My advice, don’t just get a web site, but get the web site. Great job Yassir, appreciate your work. The best.”
Elisa
Real Estate Negotiator
Common questions
Answers to the questions I get asked most often.
What is the minimum commitment?
Typically three months. A fractional relationship that compounds over time requires enough runway to build familiarity with the business, the team, and the decisions in play. One-month engagements are available, but they function more like short assessments than ongoing fractional work.
How many days per month?
Typically two to four days per month, depending on what the work requires. Scoped at the start based on a realistic view of what needs covering, and reviewed quarterly. Days do not always roll over. The intention is to scope accurately.
What disciplines are covered?
The full range. Strategy, SEO, UX, product, web, and automation. Most digital decisions touch more than one area. Having a single person who can follow the thread across all of them removes the coordination overhead of managing multiple specialists.
How does scheduling work?
A regular rhythm of check-ins at the start of each month, with ad hoc availability for time-sensitive questions between. The format evolves based on what each month’s work requires. Some months are structured, some are more reactive. Both are fine.
How is scope managed across so many disciplines?
The time budget is the constraint, not the type of work. Each month has an agreed allocation, and work is prioritised within it. Strategy, audits, builds, automation, content direction, all of it goes through the same engagement. Larger pieces of work take more months. That is why the minimum commitment is three months. Enough time for the work to be useful, and enough context for me to do it well.
How is this different from an agency retainer?
An agency retainer routes requests through an account manager to different specialists. Context lives in a CRM. A fractional consulting relationship is a single person who carries full context across all workstreams and is present in the decisions, not just the deliverables.
You have been carrying this alone long enough
Tell me what you are choosing between. I will be straight with you about whether an independent evaluation will change the outcome.