01
Top 3
Fastest mobile site in Malaysia e-commerce and retail at 11street. Achieved as an employee, with a team, at scale.
Technical SEO
Your site is live but organic traffic is flat or falling. You have pages that should be ranking but are not showing up, and you are not confident whether the problem is content, structure, performance, or something deeper in how search engines read the site. You may have received SEO reports before that flagged dozens of issues but led to no meaningful improvement.
That usually means the technical foundations were never built properly, or they degraded over time without anyone noticing. Crawlability issues, poor site structure, slow page speed, missing structured data, and broken internal linking all compound quietly until visibility drops. I audit the technical SEO layer of your site and build a clear strategy to fix what is actually holding back rankings.
What this covers
I start with a full technical SEO audit, then move into fixing the problems and equipping the team to maintain the improvements.
Audit
Technical SEO audit
Crawlability, indexation, site architecture, and internal linking assessed against current search engine requirements.Site structure analysis
Evaluating URL hierarchy, canonical tags, XML sitemaps, and how search engines interpret page relationships.Competitive gap review
Identifying where competitors outperform you technically and what structural advantages they hold.
Implementation
Core Web Vitals optimisation
Fixing page speed, layout shift, and interactivity issues that affect rankings and user experience.Structured data implementation
Schema markup for your content types, improving how search engines and AI systems understand and display your pages.Technical fixes within the build
Resolving crawl errors, redirect chains, render-blocking resources, and mobile performance issues.
Handover
SEO guidelines for the team
Documentation covering what the content and development teams need to know going forward.Monitoring setup
Search Console configuration, crawl monitoring, and Core Web Vitals tracking so regressions get caught early.Ongoing maintenance training
Hands-on sessions so the team understands what to watch for and how to respond.
Process
How I work
I handle the audit and strategy directly. For implementation, I work within the codebase where the fix is front-end or configuration-based. Where deeper back-end work is needed, I bring in a trusted developer and manage the process. Technical SEO is part of almost every web strategy and rebuild engagement I take on. This page covers standalone technical SEO work for businesses that need an audit and improvement plan without a full site rebuild. Engagements typically run four to eight weeks depending on site size and the scope of issues.
02
99+Mobile PageSpeed score across client sites. Zero layout shift, sub-second first paint.
Who this is for
For businesses that know organic search should be doing more for them.
Site is live, traffic is stalled
You have content that should be ranking. Something technical is holding it back and nobody in-house can diagnose it.
About to rebuild and want SEO built in
You are planning a site rebuild and want the technical SEO foundations done properly from the start, rather than retrofitted after launch.
Had SEO agencies, nothing stuck
You have received audits and reports before. The recommendations were either too generic or never got implemented properly.
Development team, no SEO expertise
Your developers can build and maintain the site, but nobody on the team understands crawlability, indexation, or how search engines interpret site structure.
FAQ
Frequently Asked Questions
What does a technical SEO audit actually cover?
A technical SEO audit examines how search engines crawl, index, and render your site. That includes site structure, URL hierarchy, internal linking, canonical tags, XML sitemaps, page speed, Core Web Vitals, mobile performance, structured data, and redirect handling. The goal is to identify the specific issues that are preventing pages from ranking where they should.
How is this different from content SEO or link building?
Technical SEO focuses on the infrastructure that sits underneath your content. You can have well-written pages that never rank because search engines cannot crawl them efficiently, the site loads too slowly, or the structure sends conflicting signals about which pages matter. I work on the technical layer. Content strategy and link acquisition are separate disciplines.
Do I need a full site rebuild or just a technical SEO engagement?
That depends on what the audit reveals. If the problems are isolated to crawlability, performance, and structured data, a standalone technical SEO engagement can resolve them. If the issues are structural, involving information architecture, content gaps, and UX problems alongside the technical debt, a web strategy and rebuild may be the more effective path. I will be honest about which one fits after the audit.
Will my team be able to maintain the improvements after the engagement?
Yes. Every engagement includes SEO guidelines, monitoring setup, and training. The documentation covers what to watch for, how to respond to regressions, and what technical standards to follow when publishing new content or making site changes. I build with the assumption that the team will maintain the results going forward.
Does technical SEO affect AI search visibility?
Yes. AI systems like Google’s AI Overviews, ChatGPT, and Perplexity rely on structured data, entity clarity, and well-organised content to generate accurate answers. The technical SEO foundations I build, particularly schema markup, site structure, and content hierarchy, directly influence whether your business appears in AI-generated search results. If AI search visibility is a priority, the technical layer is where it starts.
Not sure where to start?
If you know something needs to change but aren't sure which service fits, that's normal. Most engagements start with a conversation. Tell me what's going on and I'll tell you what I think would help.