The Spark
This was the era of dial-up modems and GeoCities. Driven by a deep curiosity, I taught myself HTML and learned the fundamentals of web development by building my first sites from scratch.
About
Yassir Yahya
My client base was built entirely on client referrals, a testament to the trust and results I deliver.
My Story
I'm a strategic web consultant who loves untangling complex digital challenges. For over 15 years, I’ve worked with businesses to help them build exceptional websites and find clarity in their digital strategy.
But my journey didn’t start in a meeting room. It began back in the 90s, with the iconic sound of a dial-up modem.
I was using my student account on Jaring, Malaysia’s first ISP, and I remember watching images load on the screen one line at a time. I was hooked. Right away, I knew I didn’t just want to visit other people’s sites. I had to have a page of my own.
My first thought was to get some software to do the work for me. I begged my dad for a copy of Microsoft FrontPage, but he gave me some tough advice that ended up shaping my entire career.
“If you want to do it, learn it yourself.”
So I did it the hard way. I pooled my duit raya (pocket money from the Hari Raya festival) and bought my first book on HTML. My first creation was a GeoCities site, and I quickly learned the realities of web development back then. If you wanted something to work, you had to write for both Internet Explorer and Netscape Navigator.
That early experience taught me that the “invisible” work underneath is what truly matters.
Years later, while I was working as a UI Consultant, that foundational lesson hit home in a big way. A project was stuck. A specific piece of JavaScript was making the page crawl on older browsers like Internet Explorer 6. I was stumped until a senior colleague pointed out something I’d missed about how the browser was rendering the code.
That was a lightbulb moment for me. It became crystal clear that how you write your code has a direct and massive impact on performance.
This experience shaped my entire professional philosophy. How a website feels is as important as how it looks. Its speed, its reliability, and how easily people can find it. These are the things that build lasting trust and create real value.
This wasn’t just a theory. When I focused on these principles at a major e-commerce company, the results spoke for themselves. We quadrupled our revenue from organic search and made our mobile site one of the top 3 fastest in its category in Malaysia.
It’s an approach I’ve carried with me ever since.
A Foundation in Code, A Focus on Results
Each stage of my career taught me a valuable lesson, shaping my approach from a hands-on developer to a strategic partner who delivers real business impact.
From Passion to Profession
Eager to move beyond a hobby, I landed my first professional role. Here, I began designing and developing interactive web solutions for real business clients, solving their challenges with code.
Mastering the Craft
This period was about mastering the complete craft of the front end. I was responsible for designing user interfaces for various projects and then writing the clean, high-performance code that brought them to life.
Championing User-Focused Design
My focus shifted to improving the user experience on a massive scale. I spearheaded the adoption of responsive design, creating a consistent and usable online presence for a huge audience.
Driving Growth Through Optimization
Here, my technical skills were directly tied to business results. I led optimization initiatives in technical SEO and site speed that quadrupled organic revenue and made our mobile site one of the fastest in its market.
Shifting to Strategic Leadership
My role evolved beyond execution to focus on strategic leadership. I became the link between the founders’ vision and the team, guiding prioritization to ensure all deliverables met leadership expectations.
Your Trusted Digital Partner
Today, I bring all these lessons directly to my clients. I founded Unsurmeta Media to act as a trusted advisor, helping businesses navigate their digital journey with clarity and confidence.
The View from Every Side
I’ve worn every hat. As a developer, a designer, and a strategist, I bring the unique insight needed to ensure your project is successful from every angle.
- 0+
Industries served
- 40+
Projects launched
- 10+
Teams guided
Technical
Product ManagerHere, my focus was on bridging business goals with engineering realities. I used data to guide complex projects and ensure the final product delivered real, measurable value.
UI/UX Designer
This role was about translating strategic goals into intuitive experiences. I architected the complete user journey, from wireframes to polished visuals, to create a seamless result.
Front-End Developer
I brought the vision to life with clean, efficient code. My work centered on building fast, reliable, and standards compliant websites, ensuring a flawless and accessible experience for every user on any device.
Discoverability by design
For me, discoverability should be the foundation, not a final step. I build every project to connect with both your users through intuitive design and with search engines through technical clarity.
My Commitment
Every great partnership is built on clear commitments. Here are mine to you.
You're in Control
My role is to be your expert guide. I provide clear insights and recommendations, empowering you to make the final call for your business with total confidence.
A True Partnership
I work as an extension of your team, not a detached vendor. You can count on my dedicated support and the honest, direct advice that always serves your best interests.
Focused on Results
Success is measured by the value we create together. Every decision I make is directly tied to achieving your most important and measurable business goals.
Trusted by Colleagues and Clients
Building trust is at the heart of everything I do. Here's what people I've worked with have to say.