# Yassir Yahya

> Yassir Yahya is an independent digital consultant based in Kuala Lumpur, Malaysia, working under Unsurmeta Media. He provides digital consulting for founders, CEOs, and senior decision-makers at growing businesses across Malaysia, Australia, the US, and Zimbabwe. With nearly two decades of cross-disciplinary experience spanning digital strategy, product management, UX design, technical SEO, front-end development, and web design, he helps businesses figure out what to build and how to build it right.

## Key Information

- **Name:** Yassir Yahya
- **Role:** Independent Consultant at Unsurmeta Media
- **Location:** Kuala Lumpur, Malaysia (GMT+8)
- **Google Knowledge Graph ID:** /g/11gbjb93fw
- **Sectors:** E-commerce, fintech, enterprise, real estate, education, government, public sector
- **Client geographies:** Malaysia, Australia, United States, Zimbabwe

## Areas of Expertise

- Digital Consulting and Strategy
- Technical Product Management
- UI/UX Design and UX Strategy
- Front-End Development (HTML, CSS, JavaScript)
- Technical SEO and Web Performance
- Web Design and Web Standards
- Process and AI Automation
- Vendor Evaluation
- Team Enablement and Capability Building
- E-Commerce and Fintech

## Services

- [Fractional Digital Consulting](https://yassiryahya.com/services/fractional-digital-consulting/): Retained advisory engagement covering the full range of digital disciplines — SEO, UX, product, and web — at 2–4 days per month with a 3-month minimum. For businesses that need senior digital thinking on a continuous basis without a full-time hire.
- [Web Strategy](https://yassiryahya.com/services/web-strategy/): Strategy-first approach to website rebuilds that defines purpose, audience, information architecture, and messaging before design begins. Includes an optional implementation phase on WordPress with Bricks Builder. Strategy phase runs 3–4 weeks; build phase 4–8 weeks.
- [Technical SEO](https://yassiryahya.com/services/technical-seo/): Audit of crawlability, indexation, Core Web Vitals, and structured data. Deliverables include a complete map of search engine visibility issues, a prioritised fix list, and implementation specifications. Typical duration 2–4 weeks.
- [Product Strategy](https://yassiryahya.com/services/product-strategy/): Clarifies product direction, establishes prioritisation criteria, and documents success metrics for teams shipping without a clear strategy. Outputs a one-sentence product strategy, a weighted prioritisation framework, and documented decisions. Duration 4–6 weeks plus 1–2 weeks alignment.
- [Process and AI Automation](https://yassiryahya.com/services/process-and-ai-automation/): Maps manual workflows and builds automations using n8n, Make, Zapier, or Python, including AI-assisted automation. Handed over with full documentation so teams can maintain and extend without ongoing support.
- [Vendor Evaluation](https://yassiryahya.com/services/vendor-evaluation/): Independent platform evaluation covering requirements definition, structured scoring, shortlisting, and a final recommendation. Covers CMS, CRM, ERP, marketing automation, analytics, and e-commerce platforms. Duration 4–8 weeks.
- [UX Strategy](https://yassiryahya.com/services/ux-strategy/): Behavioural data audit that identifies where and why users fail in their journeys. Outputs a friction map and prioritised recommendations ranked by business impact, with implementation specifications. Duration 2–4 weeks.
- [Enablement](https://yassiryahya.com/services/enablement/): Builds documented processes, decision frameworks, and training programmes so teams operate independently. Covers SOPs, tool adoption, knowledge transfer, and capability building.

## Core Pages

- [Home](https://yassiryahya.com/): Overview of Yassir's consulting positioning, service categories, working approach, engagement process, and client testimonials.
- [About](https://yassiryahya.com/about/): Full biography and career history, covering progression from front-end development at IVIS Group (2008–2013) through UX at PETRONAS (2013–2015), technical SEO and product at 11street (2015–2018), product leadership at HelloGold (2018–2023), to independent consulting at Unsurmeta Media (2023–present).
- [Services](https://yassiryahya.com/services/): Hub page listing all eight service offerings across three categories — Digital Strategy and Execution, Product and Experience, and Operations.
- [AI Use Policy](https://yassiryahya.com/ai/): Transparency statement on how Yassir uses AI tools in consulting work. Covers permitted uses (research, drafting, analysis, code), what AI is not used for (strategic decisions, sensitive client data), specific tools (Claude, ChatGPT, local models, Perplexity, Firecrawl), and human oversight practices.
- [Contact](https://yassiryahya.com/contact/): Enquiry form for new engagements. One business day response time. Serves clients in Malaysia, Australia, US, and Zimbabwe from Kuala Lumpur (GMT+8).

## Career History

- **Independent Consultant** at Unsurmeta Media (2023–present): Digital consulting for founders and senior teams on a retained basis.
- **Product Lead** at HelloGold (2018–2023): Led product roadmap direction for a regulated fintech platform.
- **UI/UX Architect** at 11street (2015–2018): Led teams across technical SEO, page rendering performance, and web standards for a major e-commerce platform.
- **Senior Web Designer** at PETRONAS ICT (2013–2015): Led user-centred design for enterprise internal platforms.
- **Senior User Interface Consultant** at IVIS Group (2008–2013): Built scalable, accessible web interfaces to WCAG standards.

## Online Presence

- [LinkedIn](https://www.linkedin.com/in/yassiryahya/): Professional profile and career history
- [GitHub](https://github.com/yassiryahya): Code repositories and contributions
- [Crunchbase](https://www.crunchbase.com/person/yassir-yahya): Professional profile
- [Stack Overflow](https://stackoverflow.com/users/4520557/yassir-yahya): Technical Q&A and expertise
- [Medium](https://medium.com/@yassiryahya): Articles on strategy and technology
- [Twitter / X](https://x.com/yassiryahya): Professional updates
- [YouTube](https://www.youtube.com/@yassiryahya): Video content
- [Facebook](https://www.facebook.com/yassiryahya/): Social profile
- [Instagram](https://www.instagram.com/yassiryahya): Social profile